We are Generation Cars

Born in Agadir, built for travellers

Generation Cars was founded at Agadir Al Massira Airport with one simple idea: car rental should be easy, honest, and fair. No security deposits, no hidden charges — just the keys and the open road.

Today we serve hundreds of travellers every year from across Europe and beyond, delivering cars directly to the airport, hotels in Taghazout, Tamraght, and across the Souss region.